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Privacy Policy

Effective Date: February 12, 2026

Last Updated: February 12, 2026

Apparent Group Limited ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application, MindFood (the "App").

Please read this Privacy Policy carefully. By accessing or using the App, you agree to the collection and use of your information as described in this policy.

1. Information We Collect

We collect information that you provide directly to us, as well as information collected automatically when you use the App.

1.1 Personal Data You Provide

  • Account Information: When you register, we collect your email address and password. If you sign up using social media (Google or Apple), we collect your name and email provided by those services.
  • Profile Information: You may choose to provide additional information such as your full name, avatar/profile picture, date of birth, gender, nationality, and phone number.
  • Preferences: We collect data from your onboarding quiz and app settings, including your learning goals, preferred topics, daily goals, and language preferences.
  • Support Data: Any information you provide when contacting our support team.

1.2 Usage and Technical Data

  • Learning Progress: We track your interaction with the App, including lessons completed, time spent learning, streaks, quiz results, challenges joined, and bookmarked content.
  • Device Information: We collect information about the device you use to access the App, such as the device model, operating system version, and unique device identifiers.
  • Log Data: Our servers automatically record information, including your IP address, access times, and crash reports.

1.3 Payment Data

We do not store your credit card or payment instrument information. All subscriptions and in-app purchases are processed by third-party application stores (Apple App Store and Google Play Store) and managed via our partner, Adapty. We only receive transaction receipts and subscription status (e.g., active, expired) to provide you with access to premium features.

2. How We Use Your Information

We use the collected information for the following purposes:

  • Service Delivery: To create and manage your account, provide the microlearning content, track your progress, and deliver the features of the App.
  • Personalization: To tailor the content, recommendations, and learning experience based on your quiz results and activity.
  • Gamification: To track streaks, award badges, and manage challenges.
  • Communication: To send you technical notices, updates, security alerts, and support messages. We may also send push notifications regarding your daily goals or reminders, which you can opt-out of in your device settings.
  • Improvement: To analyze usage trends and improve the App\ +

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), our legal basis for collecting and using your personal data depends on the specific context:

  • Performance of a Contract: We process your data to provide the App\ +

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4. Disclosure of Your Information

We do not sell your personal data. We may share your information with:

  • Service Providers: Third-party vendors who assist us in operating the App, such as:
  • Firebase (Google): For authentication, database hosting, and file storage.
  • Adapty: For subscription management and analytics.
  • Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
  • Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

5. International Data Transfers

Apparent Group Limited is based in Hong Kong. Your information may be transferred to, stored, and processed in Hong Kong and other countries where our service providers (like Google Firebase) maintain facilities.

If you are accessing the App from the EEA or other regions with laws governing data collection and use, please note that your data is being transferred to countries that may not have the same data protection laws as your jurisdiction. We take reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy, utilizing standard contractual clauses or other appropriate legal mechanisms where applicable.

6. Data Retention

We retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy.

  • Account Data: Retained as long as your account is active. You may request deletion of your account at any time via the App settings.
  • Usage Data: Retained for internal analysis purposes to improve our services.
  • Legal Compliance: We may retain certain information if required to comply with legal obligations, resolve disputes, or enforce our agreements.

7. Your Data Protection Rights (GDPR)

If you are a resident of the EEA, you have the following rights:

  • Right of Access: Request copies of your personal data.
  • Right to Rectification: Request correction of inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your personal data ("Right to be Forgotten"), subject to certain exceptions.
  • Right to Restriction: Request that we restrict the processing of your data.
  • Right to Object: Object to our processing of your personal data.
  • Right to Data Portability: Request transfer of your data to another organization.

To exercise these rights, please contact us at hello@apparentgroup.co. We will respond to your request within one month.

8. Security of Your Data

We use administrative, technical, and physical security measures to help protect your personal information. These include utilizing Firebase\

9. Children's Privacy

The App is not intended for use by children under the age of 16 (or the relevant age of digital consent in your jurisdiction). We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without verification of parental consent, we will take steps to remove that information.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Apparent Group Limited

FLAT/RM 05-06, 18/F, HOLLYWOOD PLAZA

610 NATHAN ROAD, KL

Hong Kong

Email: hello@apparentgroup.co